Christian Thöny Snr, a trained tailor, opened his first

clothes store for men, Thöny Mode, in Landquart.

Thöny Mode AG took over the women’s clothes store Pally Mode

in Davos Platz. From 1982 to 1987 Ruth Thöny,

Peter Thöny’s wife, managed the new store.

Thöny Mode AG for men and women opened at Promenade 63in Hotel Europe. The store was based there for over twenty years.

Thöny Mode AG opened Thöny Bodywear and extended their range to include underwear for women and men.

P58 Streetwear opened in August at the Davos arcade

with a selection of casual fashion and denims.

After a significant renovation, Thöny Mode AG also moved to the Davos arcade.

An assortment of women’s, men’s and casual fashion is now under one roof.

Carmen Thöny, Ruth and Peter Thöny’s daughter, joined the company after completing her studies in business administration and gaining several years’ experience as a Sales Manager at PVH Switzerland. And now the third generation of the Thöny family manages Thöny Mode AG and P58 Streetwear along with Ruth, Peter.

We celebrate 30 years of Thöny Mode Davos.
A big THANK YOU to all our customers for 30 years of Your trust and loyalty!

Spring 2018 we renovated the upper floor of our shop, expanding our women’s fashion department, adding new trendy brands. In time for summer season we also added new smart casual and sportive active wear fashion in the men’s department.

«back to the roots»

The Thöny family is taking advantage of the opportunity and moving back to their “new old” location at Promenade 63, where 20 years of Thöny history have already been written.

After conversion and renovation work, the doors reopen in June 2024. A new chapter begins with lots of joy, a breath of fresh air, love and an affinity for fashion.