History

1954

Christian Thöny Snr, a trained tailor, opened his first clothes store for men, Thöny Mode, in Landquart.

1976

Thöny Mode AG took over the women’s clothes store Pally Mode in Davos Platz. From 1982 to 1987 Ruth Thöny,

1987

Thöny Mode AG for men and women opened at Promenade 63in Hotel Europe. The store was based there for over twenty

1997 – 2007

Thöny Mode AG opened Thöny Bodywear and extended their range to include underwear for women and men.

2002

P58 Streetwear opened in August at the Davos arcade with a selection of casual fashion and denims.

2007

After a significant renovation, Thöny Mode AG also moved to the Davos arcade. An assortment of women’s, men’s and casual

2016

Carmen Thöny, Ruth and Peter Thöny’s daughter, joined the company after completing her studies in business administration and gaining several

2017

We celebrate 30 years of Thöny Mode Davos. A big THANK YOU to all our customers for 30 years of

2018

Spring 2018 we renovated the upper floor of our shop, expanding our women’s fashion department, adding new trendy brands. In

2024

«back to the roots» The Thöny family is taking advantage of the opportunity and moving back to their “new old”

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