1954
1976
1987
1997 – 2007
2002
2007
2016
2017
2018

1954

Christian Thöny Snr, a trained tailor, opened his first

clothes store for men, Thöny Mode, in Landquart.

1954

1976

Thöny Mode AG took over the women’s clothes store Pally Mode

in Davos Platz. From 1982 to 1987 Ruth Thöny,

Peter Thöny’s wife, managed the new store.

1976

1987

Thöny Mode AG for men and women opened at Promenade 63

in Hotel Europe. The store was based there for over twenty years.

1987

1997 – 2007

Thöny Mode AG opened Thöny Bodywear and extended their range to include underwear for women and men.

1997 – 2007

2002

P58 Streetwear opened in August at the Davos arcade

with a selection of casual fashion and denims.

2002

2007

After a significant renovation, Thöny Mode AG also moved to the Davos arcade.

An assortment of women’s, men’s and casual fashion is now under one roof.

2007

2016

Carmen Thöny, Ruth and Peter Thöny’s daughter, joined the company

after completing her studies in business administration and gaining

several years’ experience as a Sales Manager at PVH Switzerland. And

now the third generation of the Thöny family manages Thöny Mode AG

and P58 Streetwear along with Ruth, Peter.

2016

2017

We celebrate 30 years of Thöny Mode Davos.
A big THANK YOU to all our customers for 30 years of Your trust and loyalty!

2017

2018

Spring 2018 we renovated the upper floor of our shop, expanding our women’s fashion department, adding new trendy brands. In time for summer season we also added new smart casual and sportive active wear fashion in the men’s department.

2018